An essay series about the stories brands tell to justify their existence — what they say, what they leave out, and what blinks between the lines.
The scalpel cuts in three angles: Unruly Subtext — what's really being said. Untidy Soulweather — what's really being felt. Unsettled Myth — what's really being believed and undermines itself.
The Dada Charms at the end are the spoils. What the story looks like when Dada has had a word with it.
Essays
No essays yet — the scalpel is being sharpened.